Client Confidentiality

I’ve worked with some of the biggest brands on the planet as a strategy consultant, and I’ve taken on critically sensitive projects for all size and profile of organization. I am in some cases contractually obligated and in other cases ethically bound not to publicly promote myself with many of the products of this work.

Here’s an anonymized example: Narrative shifting has been my work for more than a decade. In 2020, I supported a Fortune 500 SaaS company in establishing a new global policy that changed their terms of service and fundamentally altered their value proposition to customers, from “free forever,” to “free up to X amount, and then paid.” We knew this policy shift was going to be unpopular, and we’d developed a thick portfolio of research around how it might go wrong, up to and including the potential to force a reversal in the decision because of public outcry and bad press. Using that research as a background, we then developed a strategy to tell a powerful, honest story to users about the need for the change, leading to an extremely low rate of complaint or pushback once the final change was communicated. Our framing told a relatable story about the way technology had changed everything, including this massive company’s outlook and capability. We made this software company a deeply understandable, humanized partner whose past support was appreciated, but who needed to change to meet the moment. The policy change was successful, never needed to be reconsidered, did not lead to the anticipated PR crisis, and solved the software company’s growing usage problem by capping a formerly-free service at a sustainable level.

Here is a small sampling of projects I’ve overseen:

In communications and public relations roles:

• Strategized, conceived, tested, and deployed corporate announcements impacting 1.2B users globally. (the anecdote above)
• Influenced favorably the New York Times editorial board, cable news, satellite radio, and target outlets.
• Spearheaded earned media plans, negotiating press exclusives, LTEs and content contributions.
• Authored speeches and coached public speaking for Governors, US Senators, C-suites and advocates.
• Supported corporate clients to reach 1M+ YouTube subscribers with fresh and diverse perspectives.
• Executed internal communications strategies to achieve business and change management goals.
• Developed Executive communications strategies, crisis communications manuals, culturally-specific and community-focused brand and marketing guides, and overseen urgent rapid response efforts.

In project and program development and management roles:

• Facilitated strategic planning, change management, enterprise risk management, and electoral scenario planning processes, supporting organizations with 150+ staff to mature and recalibrate.
• Directed $13M engagement programs’ conception, design, budgeting, staffing, execution, and reporting.
• Planned and executed culturally-responsive civic engagement and outreach programs recruiting youth, elders, BIPOC, disabled people, and gender and sexual minorities as volunteers and leaders.
• Convened and provided backbone support for international and national collaborative efforts.
• Developed and implemented campaign strategies with state, national, and global impact.

In administrative and leadership roles:

• Developed equity-driven prioritization processes to select $22M in campaign and administrative investments.
• Streamlined and standardized internal reporting to make key data points visible across 150+ staff.
• Recruited, on-boarded, trained and managed up to 8FTE, plus contractors, interns, and volunteers.
• Oversaw budget scenario planning with values-driven stakeholder and community participation.
• Instituted stronger executive oversight and deepened management practices to scale organizational effectiveness.

I am pleased to have discussions about the growing list of brands, nonprofits and candidates I’ve supported in achieving their goals. Contact me to learn more!